All of which is to say: that’s a massive potential audience. It’s the 7th most-visited website globally, the 4th most-used social media platform, and has 1.22 billion users every month. In 2021, Instagram was the second-most downloaded app in the world.
“Our goal is to be the best platform for creators like you to make a living,” said Meta CEO Mark Zuckerberg at the company’s first-ever Creator Week in June 2021. (If you want to learn more about how to make money on social media, check out our guide.) In fact, helping creators make a living on the platform is a top priority for Instagram, especially as competition heats up from TikTok, Snapchat, and YouTube. Easily customize them in Canva, and start getting more engagement today. Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers.
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